So, whose page are we liking again? 

"Follow us on Twitter!", "Like us on Facebook!", "Follow us on Instagram!".
The big silo-ed social networks want you to spend as much time on their platforms as possible. They want you to create great content and use the traffic your content is generating to make revenue via advertising.

Is this the best deal your loved and trusted content can get? Should it not be you who should benefit from your friends' and followers' attention to fulfill your own dreams? Don't you want to use the implicit potential of your direct traffic for your own causes?

Read more at http://mathys.vanabbe.com/tagthelove