NEW PRODUCT DEVELOPMENT PROCESS | FoodResearchlab 

We will go into the eight major steps in the new product development process.

1. Idea generation – The New Product Development Process
2. Idea screening – The New Product Development Process
3. Concept development and Testing – The New Product Development Process
4. Marketing strategy development – The New Product Development Process
5. Business analysis – The New Product Development Process
6. Product development – The New Product Development Process
7. Test marketing – The New Product Development Process
8. Commercialisation

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